about the swim label
For Colin Newman and wife Malka Spigel the decision to set up their own label was taken after they'd moved from Brussels to London in 1992. Both had past involvement in the music industry, Colin with Mute recording artists Wire and Malka as part of Israeli/Dutch group Minimal Compact. Colin had been working with sequencers since 1987, when he'd discovered Steinberg's Pro24 software, and the pair had built up their own studio over the years. Using money gained from the move to London,they invested in a new mixing desk and some soundproofing, and developed a home studio which would allow them to produce music of masterable quality.
"When we came to Britain we'd already thought up the name Swim, and the idea was to be a production company," explains Colin. "We evolved into a record company partly because Daniel Miller at Mute reckoned it would be a good idea. I'd asked him if he'd be interested in us working as a production company, and he said we'd make much less money that way, that we'd do much better if we took the step of becoming a record company."

As Malka points out, for musicians used to being signed to a label, taking that step necessitates a change of attitude.

"You can get very attached to the feeling that there's someone there who will take care of you," she says. "As a musician, who wants to bother with money and publishing and all those headaches. You don't want to understand what it all means. To begin with it was more Colin who wanted to be in control and have his own record company; I wasn't sure, I just wanted to deal with the music. It took me a while to get over that and to want to do something for myself. But I'm wary of the business side taking over."

By the time they arrived in Britain the already had most of the material for and album from Malka. This together with interest from Israel prompted them to make the Rosh Ballata album their first release. With the help of an advance from co-publishers Mutesong and Israeli licensee NMC, they had 1000 CDs pressed up; 95% of these went to export.

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