swim~

	Colin and Malka are the first to acknowledge that their backgrounds have helped them get started, not least because of their popularity abroad.	`about the swim label`
	"France was our number one territory at the beginning, because Minimal Compact have a very good reputation there," comments Colin. At the same time, he points out that past success can be a double-edged sword. "It's given us some useful contacts on the business side, but on the credibility side it can make things harder. There's a lot of pressure in the music industry for artists to continue to do what they did before because it's popular."
		In their press information, Swim state: "We believe ourselves to be one of the first of a new breed of record company, almost a 'desktop' record company, taking up the ideas of the dance movement in terms of its production values and approach but not just limiting ourselves to dance music."

Colin elaborates on this view:	"How I visualise it is that here at home is the core of the company, the production centre and where all the information is held, and then other places provide certain specialities. We can do finished mixes here, but the actual CD mastering is far too specialised to have here; at the moment we don't do digital editing here, but it's something we might do in the future.
	"Somebody gave us a very good piece of advice at the beginning, which was don't try and run before you can walk. We're inherently conservative about spending money, simply because we need to keep careful control over what we're doing in the early years so that we don't wind up having no money."