| An Atari 1040ST is still the centrepiece of Colin and Malka's studio, where it runs Cubase, although administrative chores are now taken care of in the office on the Power Mac. |
about the swim label |
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| "You need to keep your communications efficient," says Colin. "People need to know what your releases are, you need to get information to them. We do our own press releases, and we keep the names and addresses on a database in the Mac; we also use the computer to keep a general track of the accounting." | ||
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What advice would Colin and Malka give to anyone else thinking of starting up their own record company? |
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| "If you feel strongly about what you've got, and you feel it could be interseting for people - go for it" says Colin. "Just don't give up the day job, make sure that you've got some money coming in to cover you. | "You've got to have quite a bit of neck if you want to make it work, basically. You've got to be prepared to get on the phone to people or send them letters; it kind of helps to be fairly cheeky in genreal. Try to put across what you're doing as confidently as you can, without sounding arrogant; the way you present yourself can really make a difference.
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"Also, financial srupulousness with anyone you're dealing with with is very important, especially in the early days - otherwise things will catch up with you later on. If you're a production team becoming a record company and you're working with mates, make sure that it's all discussed at the beginning, how you're going to budget it out." |
article by Simon Trask (simon@simcafe.demon.co.uk)